Simple and effective techniques to care for your shoes.

It is important to start with a clean surface. To do this, use a medium to soft bristled brush to wipe away the dust, Starting lightly and then increasing the pressure to remove the inevitable scuff marks.
Try not to brush too vigorously as this can cause surface damage. Then, with a cotton cloth or an old t-shirt, damp one side with water, wrap (with damp side facing out) around your index and middle finger and dip into the polish. Try to avoid applying splodges, instead it is better to build up the layers slowly, by applying the polish in a circular motion. This will nourish the leather and help prevent it from cracking.
Take approximately 20 minutes, working several layers of polish in to the leather, then allow around 10mins for leather to absorb. To finish, use the dry half of the cloth to rub down the shoe.

After cleaning or wearing, always remember to stuff the shoes with newspaper to absorb moisture and maintain leather durability.