Quoc Pham has always had a passion for both fashion design and sport. After graduating with a BA (Hons) in fashion from London's Central St. Martins, he decided to merge the two. In 2009, Quoc designed his first smart bicycle shoe, combining fashion with an active lifestyle - the eponymous brand was born.

Sleek and elegant, Quoc Pham shoes are made for the urban enthusiast and weekend tourist, hopping on and off, in and out of places. They feel like bicycle shoes but don't necessarily look like them: no chunky soles, no Velcro straps, no inability to walk in them, no extra bright colour combinations. They are perfect to wear at dinner or in the office, yet comfortable as a sports shoe should be.

Each limited edition pair is made using traditional techniques, with craftsman sculpting by hand to ensure they stay true to the contour of the foot. Initial prototypes are made and tested rigorously and once approved, only then can the leather be carefully selected. This must be a 1.3-1.4mm thickness due to the quality and durability required. Additionally, the shoes have to be perfect both for walking and riding, so achieving the right consistency for the rubber sole and correct foot bed curvature was a challenge. In essence, everything is considered, even a lesson on how to lace and knot for the best hold on your feet!

Quoc Pham currently offers one style of shoe in 5 different colour ways. An SPD/cleat version is being perfected and will be available soon. Although designed in a slightly different manner, the same principles remain - lovingly made, stylish and comfortable to wear.